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Between March and April 2013, we surveyed 10,000 consumers in 10 European countries to discover where and how they shop. This new survey builds upon our ground-breaking research on consumer attitudes to online shopping, published in 2011.
The results reveal the different channels consumers use when shopping for food and clothes; also highlighting the continuing importance of the physical store to online shoppers. Consumers told us what attracts them to their preferred shopping centers and the extent to which they use digital marketing initiatives while inside. They segmented their clothing spend, from value to luxury retail brands, and gave us an insight into their future shopping habits.
The first reaction to the survey findings was presented in our report: How We Shop – Inside the Minds of Europe’s Consumers. This report examines in more detail where and how people shop according to their demographic profile.
Source : CBRE
