Megatrends in European real estate

Retail: What lies ahead for shopping streets & malls ?

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In the mid-term future (2020-2030) goods and services will have to cater to the principles and lifestyle of both the rapidly growing ageing population and the dynamic young consumer. By that time all generations will be online-savvy and connected. Value, convenience, ethical buying, sharing and personalisation are the principles that are likely to determine their consumerist behaviour.

Connectivity: Shopping behaviour is changing under the wide availability of connected devices and fast internet.The growing influence of social media on consumer choices and the convenience of online comparison have contributed tothe increase of online sales. The Millennials have led the way, but all consumer groups use their mobile devices extensively formaking purchases and gathering product information. The most successful retailers have kept in step with these cultural changes and have merged the digital and physical models of their businesses in an integrated channel.

Source : Savills

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Mots-clés : Savills