iread - Real Estate Research Analysis Data - is pleased to announce the launch of its new Europe-wide research and advisory service using Big Data to serve the global real estate industry.
This start-up, a wholly-owned subsidiary of the Paris-based Business Immo group, market leader in B2B real estate intelligence, is the result of a year-long reflection that led to creation of a company that is innovative both in terms of its processing tools as in the competence and excellence of its teams that are in the process of being set up.
Jean-François Grazi, founder and former president of Business Immo, who is heading iread, says: "iread comes on the scene when many players in the real estate industry are wondering not only about their data processing strategies, but also on the supply of market-relevant and actionable reports and analyses."
Recruitment for iread is under way and the teams will move into premises reserved exclusively for the new research company. In the interest of total independence and to avoid any conflict of interest, iread and Business Immo will be accommodated in separate offices in Paris.
iread will be installed on the 5th floor of 32 rue des Jeûneurs in the second quarter of Paris rented from a family office, after which it will move into separate offices in mid-October.