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Jean-François Grazi & Arnaud Syoën, iread

"The real estate industry must equip itself with the technologies necessary for rapid and informed decision-making"

Created just one year ago, French Big Data group iread, by facilitating its access and analysis to data, is participating in the digital transformation of the real estate industry. As iread launches its new website and tool this month, CEO Jean-François Grazi and MD Arnaud Syoën, explain the need for the industry to innovate in digital tools and their strategy to contribute to this.

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Business Immo: What was the iread mission it set itself when it was created?  Jean-François Grazi: The observation we made is that the real estate industry (...)

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Keywords : Jean-François Grazi, MCKINSEY GLOBAL INSTITUTE, Arnaud Syoën, iread (Business Immo Group)

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