The BiTV stage, set up under the United Grand Paris tent, will be one of the new features of Mipim for its 2020 edition.
Choose Paris Region, the Île-de-France Region's international promotion and attractiveness agency, and Business Immo group, French real estate industry's leading media, are sealing a new and innovative partnership. For the first time in its history, the United Grand Paris tent will be home to the BiTV teams and their traditional programs during the four days of the event.
""This partnership will contribute to the influence of Greater Paris at Mipim 2020. It will highlight the exceptional dynamic attractiveness of the Ile-de-France region, which was confirmed in 2019, thanks to the action of all the public and private players gathered under the United Grand Paris tent to form a collective ready to welcome foreign investors in a coordinated manner," emphasizes Lionel Grotto, Managing Director of Choose Paris Region.
Co-branded BiTV-United Grand Paris, the platform will take advantage of the reputation and high attendance of the United Grand Paris tent, while attracting for the duration of the event some fifty French and international guests to record the six daily BiTV shows.
“A true media hub, BiTV will play a role of animation, information and communication on the dynamics and initiatives of Greater Paris,” continues Sandra Roumi, President of Business Immo. “In addition to producing high value-added content, this platform aims to attract a flow of investors and real estate operators and to signpost their visit to the United Grand Paris stand. With this in mind, Business Immo will include, in its traditional schedule, a show entirely dedicated to international investors entitled "French Property Talk".”