Originally, branded residences were simply residential developments linked to an adjacent hotel. However, the provision of hotel services is now only part of the concept. The idea of linking hotels with residential space is not a new one; New York’s Sherry Netherland Hotel offered private residences when it opened in 1927, and as the market has matured developers have widened the range of services offered. There are several key themes which have been developed as the concept of a branded residence has evolved, from an emphasis on services and facilities to serve wealthy but time-poor individuals, to the significant level of attention paid to both architecture and interior design, as a means of creating an identity for the development and improving the environment offered.
Source: Knight Frank