Although the popularity of internet shopping continues to rise, retail sales have been resilient in recent months, with cosmetics and drugs, food and fashion recording growth.
Vienna remains an important target for international retailers, with high rents in prime high streets and shopping centres exerting pressure on local players. Indeed, the premier streets of the capital now resemble other top destinations across Western Europe, both in terms of structure and image, with a conglomeration of large international chains. Here, rents are either stable or increasing slightly, in contrast to secondary and tertiary locations which are still struggling, and attract interest mainly from discounters.
Source : Cushman & Wakefield