Economic confidence improving overall: driven by North America/Mexico, China, India, UK, Spain and Netherlands.
Business continues to be viewed very positively, only in Italy is this a minority view. Seen as taking a strong leadership position on important social issues, more so than governments, but Millennials in developed markets are questioning its ethics.
Individually job creation, profit generation and improving society are regarded as business’s main purpose; while its greatest impact is on profits and wealth creation.
‘Connected’ Millennials have a strong ‘social conscience’, are more positive about business’s impact and ethics and are attracted by organizations with a strong sense of purpose.
Source : Deloitte