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City Branding and Urban Investment

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The idea of competition between cities is not new. With the recent increases in global economic integration and the changes in economic scale and growth patterns between ‘established’ and ‘emerging’ economies, awareness of competition between cities has increased dramatically. Each week the business press run stories of blue chip companies that are moving from one city to another. Each month another city index is produced suggesting a different ordering of international cities according to liveability, knowledge economy, investment attractiveness, or sustainability. Cities now compete not just for institutional investment in real estate but also for tourists and students, events and celebrations, research and technology, corporate locations and skilled workers, university campuses and cultural institutions.

Source : ULI

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Keywords : ULI