The success of last year‖s 2010 Asian Games held during 12–27 November has greatly benefitted Guangzhou on many levels, including macroeconomic, town planning and property-market development.
The impact of the games on Guangzhou‖s macroeconomic development was most apparent in visitor numbers and tourist expenditure during the period. According to the Guangzhou Municipal Bureau of Tourism, the city attracted 8.7 million visitors during the 16 day event, representing a year-on-year growth of 42.1%. The number of overseas visitors staying overnight, in particular, surged 89.6% to 854,500. Total revenue of about RMB7.0 billion was generated from tourism during the period, up 50.1% year on year. The 2010 Asian Games received over RMB3 billion of commercial sponsorship, the highest among all previous Asian Games.
Source : Knight Frank