Over the past ten years, they have responded to a new focus on urban regeneration, accepted the idea of providing affordable housing alongside market products, and increasingly adapted to new requirements for sustainable and lifetime homes.
Until relatively recently, one thing remained constant: the overwhelming profitability of the sector. The British desire for property, both as somewhere to live and as an investment, drove end sale prices and land values upwards to dizzying heights. For a period, it became virtually impossible to lose money if you were involved in building homes.
Source : Knight Frank