The Canary Islands is one of the most popular destinations in our country thanks to its wide range of beaches, nature, sports and other cultural and tourist attractions. Its mild climate throughout the year allows it to overcome the negative effects of the off-peak season, which affects other destinations traditionally focused on the holiday sector, providing a relatively stable demand throughout the year.
In recent years this sector, which is fundamental in the economy of the region, has been reaping successes and records year after year. The heavy reliance on foreign markets, less affected during the years of the crisis, did not suffer as much as other destinations in our country. It has also been chosen as an alternative destination to other parts of North Africa and the Mediterranean given the insecurity and conflicts in these places in recent years.
In line with reports made periodically by Christie & Co, we wanted to analyse the hotel market of the Fortunate Islands, in terms of demand, supply, profitability and investor appetite, focusing on the four that combine these major business areas, in order : Tenerife, Gran Canaria, Lanzarote and Fuerteventura. Finally, after researching the current industry as well as actions by public and private partners, the Marketing Plan, investment, etc., we identify the main challenges of the industry for the coming years.
Source : Christie & Co