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Hotel Market Review : Most Competitive Cities

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Hotel Market Review: Most Competitive Cities

The tourism industry in Spain has benefited from the gradual upturn of the economy, which has stimulated tourism again both domestically and from the main feeder markets.

Furthermore, the geopolitical instability of competitive destinations in the Mediterranean and other macroeconomic factors, such as the decrease in petrol prices or the depreciation of the euro, have also benefited Spanish tourism industry in general terms.

The results from 2015 show widespread performance recovery across Spanish destinations, especially in urban destinations, which were more affected during the economic crisis than sun and beach tourist areas which proved more resilient.

In this report, we have focused on those urban destinations which are considered to be the most competitive in the country according to our criteria, which also coincides with the UrbanTUR report produced in 2012 by Exceltur, being Barcelona, Madrid, Valencia, Seville, San Sebastian, Malaga and Bilbao.

Source : Christie & Co

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