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European Retail Markets 2016-2017

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European Retail Markets 2016-2017

Despite the strong growth of online sales across Europe (12% yoy in 2016), the majority of retail sales still takes place in physical stores (e-commerce accounts for less than 10% of all retail sales). Shops located in the busiest high streets and best shopping centres are the target of several international brands, which are expanding particularly in markets with good economcs and demographics (Germany, Nordics) and strong tourist flows (London, Paris, Vienna, Milan, Madrid). Additionally, pure play retailers are also seeking physical presence through temporary or permanent stores in order to maximise the synergies between online and offline retailing.

Source : Savills

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