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Busting the Millennial Myth

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A research produced by KURT SALMON

There are many myths about the Millennial shopper: They’re fast-fashion obsessed, brand disloyal, label adverse, prefer purchasing online and prioritize discretionary spending on experiences and technology over apparel. And yes, some Millennials fit these stereotypes. But many do not.

Millennials now account for 75 million people—nearly a quarter of the U.S. population—and have recently overtaken Baby Boomers as America’s largest living generation. More importantly, they now account for $200 billion in direct buying power annually —their spending is projected to eclipse that of any other generation by 2017—and an additional $500 billion of indirect spending due to their influence on other generations.

Source : Kurt Salmon

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Keywords : Kurt Salmon, Millennials