In a fast-changing world where travel and hospitality trends are continuously shifting, one constant is that Europe remains the most visited region in the world, and demand is outpacing supply in most markets.
Europe encompasses a fascinating mix of markets with different seasonality, performance, visitation and supply patterns. We recognise the challenge of identifying opportunities amongst such a varied landscape. In an effort to resolve this issue, we present a new data driven approach to analysing potential hotel investment and development opportunities.
Europeans remain the largest source market for the region. But, if the continent is to retain its long-standing title of the most visited region in the world, which international markets will fuel European visitation over the next decade? International markets offer tremendous potential. For example, each additional percentage of the Indian population travelling represents close to 15m annual outbound trips globally, and approximately 2m to Europe. It is key to understand which markets these international travellers are attracted to and how this translates into growing hotel demand and investment opportunities.
Source : Christie & Co