The Miami-Dade market’s constant reinvention thrives in an ever changing world by being able to attract a diverse demographic. Its resilience and ability to bounce back from the effects of the recent hurricane stands as a testament to the vibrant nature of the people in the market. Coupled with the forces of globalization, the influx of wealth and rapidly changing consumer tastes, the dynamics in Miami-Dade, as well as all of South Florida, means that the standard rules do not apply here. Together, they elevate Miami-Dade’s place as a cultural leader and trendsetter in a world-class “Gateway City”.
Miami-Dade is the heart of South Florida, the fourth largest urban area in the US, with a population of roughly 5.5 million people. It is one of the fastest growing mega regions in the country with a culturally diverse and dense population, averaging more than 4,400 people per square mile.
There are just under 2.7 million people in MiamiDade County in 34 cities and many unincorporated areas. Even though it dominates the county in terms of name recognition, the City of Miami only accounts for 420,000 people.
The countries population has a Hispanic plurality or majority over 66%. This Latin influence permeates much of the area’s fabric and defines many communities. There are pockets of cultural identities from many counties that directly impact people’s consumer choices, from the food they eat to the clothes they wear.
Source : Cushman & Wakefield