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Briefing Note

European offices : The battle for brainpower

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With business sentiment rising and unemployment falling across Europe, attracting and maintaining talent has become a challenge for employers. The EU28 unemployment rate was 7.7% in July 2017, stable compared to June 2017 and down from 8.5% in July 2016. This remains the lowest rate recorded in the EU28 since December 2008.

In order to remain competitive companies must focus on where and how candidates want to work. Work space is an extension of a company’s culture, which can engage employees and improve productivity.

The desire to attract skilled workers puts pressure on firms to place their offices in urban hotspots of talent. In order to attract talent companies need to chose buildings close to amenities and public transport. In most cases these criteria are met by the CBD areas and in some cases by some developing locations of the European capitals.

Source : Savills

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