Despite economic headwind tourism towards and within the Netherlands has been increasing since 2010. The World Tourism Organisation attributes this growth to the adaptability of the touristic sector, while the increased ease of booking accommodation and travel arrangements via internet is likely to have also contributed.
Specifically for Amsterdam 2013 was an important year as the three major art museums (Rijksmuseum, Stedelijk Museum and Van Gogh Museum) all reopened. This had a positive impact on tourism towards the capital and the number of overnight stays in hotels rose by 6.6% from 10.56m in 2012 to 11.26m in 2013.
Source : Savills